Every business, just like every product, in the making is extremely competitive. Companies need to have something that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media.
Public relations practitioners (PRP) provide a service for the company by helping them give the public and the media a better understanding of how the company works.
PRP's also help the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with.
The public often think of PR as a glamorous job. PRP's seem to have been glued with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in public relations
When PRP's manage, control or influence people's perceptions, they do it with the hope to initiate a pattern of behaviors that will lead to the achievement of the company's objectives. When PRP's successfully create, change or reinforce the opinions of others through persuasion, their primary objective is accomplished.
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ReplyDeletePR is not only about the glitz and glam. The role of the PRP is very important in managing an oragnisation's reputation and using all forms of media to do so.
ReplyDeleteVery well explained as many organizations do not realize the role of Public Relations and the Public Relations Practitioner. So what does the future hold for PR?
ReplyDeleteI think it is great that you are putting out the fact and truth of public relations. It is very important for people to understand our industry. It is our job to educate people and make them aware of the importance of public relations
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