Clichés are used everyday be it by the man in the street or your business partner. Clichés are becoming more and more overused because they require no thinking. They are simply there to be used by whomever so wishes.
Clichés are fine when used while having an open conversation but, when used in writing or business conversations it can be daunting. As Public Relation Practitioners we are required and expected to be professional communicators. By using clichés we can damage our image and reduce the effectiveness of our verbal and written communication.
Remeber, cliché is a French word meaning “old picture” so while that may be cool in the antique shop or in the world of art, avoid them in the business world.
Subscribe to:
Post Comments (Atom)
That is true hey, I really enjoyed how you ended this article. All the points are brought together very well.
ReplyDeleteI totally agree, we need to start thinking outside of the box and stop overusing words.
ReplyDeleteYeah who wants to create an "old picture," for a prospective client- Innovation is the key!
ReplyDelete